@book { EinganzheitlicherAnsatzvonCustomerRelationshipManagementinKonsumgtermrkten,
    title = "Ein ganzheitlicher Ansatz von Customer Relationship Management in Konsumgütermärkten",
    author = "Hendrik {Hohnwald}",
    year = "2006",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783638505154",
    url = "https://www.hausarbeiten.de/document/55611"
}