@book { CaseStudyRubbermaidInc,
    title = "Case Study: Rubbermaid Inc.",
    author = "Kimberly {Wylie}",
    year = "2006",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783638521260",
    url = "https://www.hausarbeiten.de/document/57789"
}