@book { VorstellunginternationalerMarkteintrittsstrategien,
    title = "Vorstellung internationaler Markteintrittsstrategien",
    author = "Marc {Steinebach}",
    year = "2006",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783638522885",
    url = "https://www.hausarbeiten.de/document/57983"
}