@book { DieAnalysederMarkenpersnlichkeitvonFastMovingConsumerGoods,
    title = "Die Analyse der Markenpersönlichkeit von Fast Moving Consumer Goods",
    author = "Dario {Höltkemeier}",
    year = "2006",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783638525268",
    url = "https://www.hausarbeiten.de/document/58285"
}