@book { InternationalePublicRelationsMarketingundWerbungDieGrundlagen,
    title = "Internationale Public Relations, Marketing und Werbung - Die Grundlagen",
    author = "Justine {Otto}",
    year = "2002",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783638141406",
    url = "https://www.hausarbeiten.de/document/6604"
}