@book { DasErfolgsmodelldesElectronicCommerceinderFashionIndustry,
    title = "Das Erfolgsmodell des Electronic Commerce in der Fashion Industry",
    author = "Janine {Lochmann}",
    year = "2007",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783638594578",
    url = "https://m.hausarbeiten.de/document/68445"
}