@book { MarketingMixderinternationalenMarkteinfhrungdesMinis,
    title = "Marketing Mix der internationalen Markteinführung des Mini's",
    author = "Yilmaz {Seker}",
    year = "2007",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783638620222",
    url = "https://www.hausarbeiten.de/document/70726"
}