@book { InnovationsmanagementimBereichderMedien,
    title = "Innovationsmanagement im Bereich der Medien",
    author = "Jennifer {Sielaff}",
    year = "2007",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783638839679",
    url = "https://www.hausarbeiten.de/document/81199"
}