@book { NeuromarketingModernesMarkenmanagementfrLuxusgter,
    title = "Neuromarketing. Modernes Markenmanagement für Luxusgüter",
    author = "Patrick {Metz}",
    year = "2008",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783638064613",
    url = "https://www.hausarbeiten.de/document/93879"
}