%0 Book %A Essien Oku Essien %D 2022 %C München, Germany %I GRIN Verlag %@ 9783346696649 %T Electoral Zoning Saga and Public Persuasion. A Prospective Evaluation of the 2023 Cross River State Gubernatorial Election Outcome %U https://www.hausarbeiten.de/document/1253793 %X This article examined the Electoral Zoning Saga and Public Persuasion of the 2023 Cross River State Gubernatorial Election. Critically deliberating on the two schools of thoughts existent in this context – one which agrees with the implementation of the political zoning standard and the other which disagrees in disagreement. The agenda setting theory as well as the social judgement theory were adopted in the article to establish a workable theoretical framework. The study employed the interpretivist paradigm of qualitative analysis and a finding from textual analysis of respondents speech contents portray that campaign contents that will not reflect unity and social cohesion void of ethnic bias will increase the difficulties in the state. %K Politics, election, Electoral college, Electoral zoning, gubernatorial, Public Persuasion, saga %G English