%0 Book
%A Miriam Mennen
%D 2010
%C München, Germany
%I GRIN Verlag
%@ 9783640568666
%T Micro and Macro Environmental Analysis of the Health Care Sector in the US and France  - Potential Opportunities and Threats 
%R 10.3239/9783640568666
%U https://www.hausarbeiten.de/document/145367
%X This paper will outline the marketing environments for private healthcare in the US and France. After an environmental analysis considering the macro and the micro environment, strength and weaknesses as well as potential future opportunities and threats will be analysed for both countries. The focus lies on the insurance sector in private health care in order to provide a focused and narrowed down overview.  
%K Environmental Analysis, Micro & Macro Environment, Insurance Sector, Private Healthcare, USA, France, Customer Analysis, Competitor Analysis
%G English