%0 Book
%A Natalie Züfle
%D 2011
%C München, Germany
%I GRIN Verlag
%@ 9783656026426
%T Marketing Concept & Intercultural Communication
%B Development of a marketing strategy primarily based on intercultural communication aspects (applying Hofstede’s, Trompenaars’ and Hall’s studies)
%R 10.3239/9783656026426
%U https://www.hausarbeiten.de/document/180072
%X A product which could be sold in my tandem-partner’s country Oman is air conditioning systems – due to the sheer heat and humidity, especially in summer time. Thereby, I assume that a certain demand in cooling systems is given. In the following, I will develop a marketing strategy for advertising air conditioning systems in Oman. The strategy will be based primarily on intercultural communication aspects.  
%K intercultural communication, interkulturelle Kommunikation, Marketing, Hall, Trompenaar, Hofstede
%G English