%0 Book
%A Thilo Ketschau
%D 2013
%C München, Germany
%I GRIN Verlag
%@ 9783656390909
%T Mercedes Benz Cars Germany - Market Analysis
%B Using the Approach of SWOT and PEST Analysis
%R 10.3239/9783656390909
%U https://www.hausarbeiten.de/document/210854
%X An analysis of the German automotive market and the Mercedes-Benz cars division, as an actor on this market, are done. Therefore firstly the relevant external factors for the German automotive market are audited by examining its` political-legal, economical, sociological and technological factors. Secondly an internal audit is done by examining strengths and weaknesses of the German division of the company. As a result a holistic picture of Mercedes-Benz cars` market related situation is assessed. 
%K mercedes, benz, cars, germany, market, analysis, using, approach, swot, pest
%G English