%0 Book %A Erik Somssich %D 2017 %C München, Germany %I GRIN Verlag %@ 9783668428799 %T Definition and Market Analysis of the Tesla Motors Model S %U https://www.hausarbeiten.de/document/356695 %X The purpose of this document is to analyse the strategic marketing positioning of Tesla Motors with the focus on its premium electric car, “Model S”. From the text: - The Company Tesla Motors; - Business Analysis; - Market Analysis; - Market Positioning and Strategy %K Marketing, Marktanalyse, Wettbewerbsanalyse, Tesla, Model S, Elektroautos, Automobilindustrie, Automotive %G English