%0 Book
%A Felix Zappe
%D 2017
%C München, Germany
%I GRIN Verlag
%@ 9783668537453
%T Establishing an Innovation Culture at General Mills Canada
%B Based on the Ivey School’s Case “General Mills Canada: Building a Culture of Innovation (B)”
%U https://www.hausarbeiten.de/document/373656
%X This work summarizes the case from Ivey School “General Mills Canada: Building a Culture of Innovation (B)”, analyses what went wrong regarding the described efforts and systematically comes up with new ideas to establish an innovation culture using introducing an already established framework.
%K Innovation, culture, change, change management, influence, case summary, organizational support, ideas for organizational change
%G English