%0 Book
%A Vinodh Pillai
%D 2017
%C München, Germany
%I GRIN Verlag
%@ 9783668596979
%T SWOT Analysis of "Nasi Lemak Burger" in Malaysia
%U https://www.hausarbeiten.de/document/383853
%X Scholars utilise the SWOT analysis or matrix to evaluate projects, ventures, and organisations. However, a search by this author has found scarce material related to academic SWOT analyses in Malaysia. Therefore, this paper took to task comparing and contrasting two successful, local products in Malaysia: myBurgerLab's "Nasi Lemak Ayam Rendang Burger", and Burger King Malaysia's "Nasi Lemak Burger".
%K SWOT Analysis, Nasi Lemak, Nasi Lemak Burger, Burger King, myBurgerLab, Vinodh Pillai, Communications
%G English