%0 Book
%A Robert Tönnis
%D 2007
%C München, Germany
%I GRIN Verlag
%@ 9783638593755
%T Business Plan: YummY - Der gesunde Fast Food Store
%R 10.3239/9783638593755
%U https://www.hausarbeiten.de/document/67142
%X Yummy produces and sells power drinks that can replace a whole meal. Cursorily, a smoothie is a fruit drink with some extras, but after a closer view the customer gets all the minerals and vitamins he/she needs for a powerful day. There already exist a few competitors in Switzerland but they focus on people who like to have a fresh drink in the hot summer and they do not use any extras for special occasions. Yummy will make the difference and gives the company a USP because Yummy focuses on other target groups: There are the business people who are always in stressful situations without much time and quick healthy meals. There are sports-aware people who do not have the chance to get a quick meal rich in vitamins and minerals away from their own kitchen. In addition, there are health-conscious people in general who will love the product.
%K Business, Plan, YummY, Fast, Food, Store
%G English