TY  - BOOK
AU  - Thomas Punzel
PY  - 2009
CY  - München, Germany
PB  - GRIN Verlag
SN  - 9783640266807
TI  - Marketing Plan for the launch of traveladviser.net
DO  - 10.3239/9783640266807
UR  - https://www.hausarbeiten.de/document/122107
N2  - Who does not know all the successful and unsuccessful start-ups in the online business sector? This market is hotly contested and changing rapidly. This is especially the case with regards to social and community platforms like Facebook or MySpace.     
 New entries have to have a very good business concept and a sophisticated marketing strategy to survive in this business. 
 TravelAdviser.net is a new entrant. It is their vision to provide an economically successful international travel information network with the main aim of investing in local communities in developing countries. 
 By starting a business, a vision of the future of the company is essential. However, the choice of the marketing strategy can determine success or defeat. 
 On the following pages, different possible marketing strategies for TravelAdviser.net will be analysed. Furthermore, one strategy will be chosen to develop a successful marketing mix and plan. 
 By analysing current promotion and communication activities, recommendations for a successful e-marketing campaign will be given. 
 
KW  - marketing, plan, launch, startup, start-up, traveladviser, strategies, TOWS, matrix, strategic, options, choice, suitability, acceptability, feasibility, mix, product, price, promotion, marketing mix, process, people, physical evidence, marketing control
LA  - English
ER  -