TY  - BOOK
AU  - P. Blumenthal
AU  - I. Petersen
AU  - T. Schubert
PY  - 2009
CY  - München, Germany
PB  - GRIN Verlag
SN  - 9783640323272
TI  - Application of Revenue Management to the Manufacturing Industry
DO  - 10.3239/9783640323272
UR  - https://www.hausarbeiten.de/document/126374
N2  - Revenue management (RM) is the umbrella term for a set of strategies, tactics and instruments aiming at the maximization of yield by allocating a company’s capacity to different customers at different prices. Due to its great success, the application of revenue management is widespread nowadays. But as the origin of RM lies in the airline industry, this is still the sector of its main application. Service industries such as hotels, car-rentals or internet service providers which share the same characteristics as the airline industry (e.g. fixed capacity and a highly uncertain demand) discovered quite early the potential of RM. Consequently, they were the first to adopt RM strategies.1 Retailers, broadcasting industries and companies of the energy sector have followed lately. The core concept of RM becomes clear, considering the economics of RM (Cross 1997, p.73ff): The downward-sloping demand curve (figure 1) shows the number of units of a certain product which are sold at a certain price. [...]
KW  - Application, Revenue, Management, Manufacturing, Industry
LA  - English
ER  -