TY  - BOOK
PY  - 2009
CY  - München, Germany
PB  - GRIN Verlag
SN  - 9783640395231
TI  - Global Business Environment
T2  - In a global business environment people are key resources. Demonstrate how the use of the various cultural strategies can add value to a business and provide advantage over competition.
DO  - 10.3239/9783640395231
UR  - https://www.hausarbeiten.de/document/130675
N2  - Globalisation – What comes to someone’s mind while hearing this word? Maybe a greater movement of people, goods, capital and ideas due to increased economic integration? Perhaps living in a borderless world? Possibly standardising in all areas of life? If you “Google” the keyword “globalisation”, you will get about 20 million hits. That is quite a lot. Actually, globalisation is discussed by everybody, everywhere and every time. But what does it really mean? What is behind this item? In which way does globalisation influence international business? Why do so many companies choose going global and which advantages do they get thereby? Which role does culture play in this context and which cultural challenges a global business environment brings with it? Which role do people play in this case? Are they the key of successful global business? In which way, using this human resource can have a positive effect?
KW  - Global, Business, Environment, Demonstrate
LA  - English
ER  -