TY  - BOOK
AU  - Miriam Mennen
PY  - 2010
CY  - München, Germany
PB  - GRIN Verlag
SN  - 9783640568666
TI  - Micro and Macro Environmental Analysis of the Health Care Sector in the US and France  - Potential Opportunities and Threats 
DO  - 10.3239/9783640568666
UR  - https://www.hausarbeiten.de/document/145367
N2  - This paper will outline the marketing environments for private healthcare in the US and France. After an environmental analysis considering the macro and the micro environment, strength and weaknesses as well as potential future opportunities and threats will be analysed for both countries. The focus lies on the insurance sector in private health care in order to provide a focused and narrowed down overview.  
KW  - Environmental Analysis, Micro & Macro Environment, Insurance Sector, Private Healthcare, USA, France, Customer Analysis, Competitor Analysis
LA  - English
ER  -