TY  - BOOK
AU  - Phillip Weber
PY  - 2010
CY  - München, Germany
PB  - GRIN Verlag
SN  - 9783640583126
TI  - Corporate culture and cultural diversity 
DO  - 10.3239/9783640583126
UR  - https://www.hausarbeiten.de/document/147509
N2  -  International business contact and cross-border company activities are not only trends these days, but were also detectable in the past century. "The British East-India Company" or the French "Compagnie des Isles de l'Amérique" are examples for trading companies existing in the 17th century that organized exchange of goods on a worldwide scale. Today this internationalisation of organizational economic activity occurs not only sporadic, but is part of the daily work of many businesses. The reason is the proceeding economical globalization since the 60th resulting from increasing international ties between national economies and the resulting cross-border actions and bondings of companies (Blom & Meier, 2002, p. 1). The motives of the enterprises for that development are multisided.
KW  - cultural diversity, culture, kultur, corporate culture, hofstede, cross-cultural management, unternehmenskultur, Globalisierung, Globalisation, Globalization
LA  - English
ER  -