TY  - BOOK
AU  - Tobias Bandt
PY  - 2011
CY  - München, Germany
PB  - GRIN Verlag
SN  - 9783640836345
TI  - Business Analysis Project Solar Industry 
T2  - Case Study Conergy
DO  - 10.3239/9783640836345
UR  - https://www.hausarbeiten.de/document/167218
N2  - The purpose of this Business Analysis Project is to evaluate the current situation of the so-lar branch, especially the German company Conergy Group. The aim is to show the cur-rent changes within the branch and the influence on the business strategy of solar com-panies. Furthermore the analysis will consider the following issues: • A situational audit of the branch and the Conergy Group. This will contain an analysis of the macro- and micro-environments supported by a PESTLE and Porter 8 Forces Analysis • Strategic Alignment: Identification of the key success factors (KSF) of the branch, evaluate the performance of Conergy and compare this with 2 other big players in the solar branch. From this information, I will identify potential changes inside of Conergy and develop a strategy map. Another aim is the critical appraisal of the key figures and the current strategy of Conergy, supported by using approved analysing methods in a literature review in order to show potential improvements as well as recommend strategy adaptations. As a basis for the analysis of the key figures I will use the 2009 third quarter report and the 2008 annual re-port. The advantage of using this quarterly report and comparing it to the 2008 annual report is that the effects of the economical crisis in 2009 are visible. 
KW  - Strategy Map, KPI, Porter 5 Forces, PESTLE Analysis, Solar Industry, BAP, 8 Forces, Porter, Business Analysis, Solon, Conergy, First Solar, Solar, Photovoltaik, EEG
LA  - English
ER  -