TY  - BOOK
AU  - Markus Hoffmann
PY  - 2011
CY  - München, Germany
PB  - GRIN Verlag
SN  - 9783656020417
TI  - Social Networks & Social Network Analysis in Companies
T2  - An overview of the internal and external power of Social Networks
DO  - 10.3239/9783656020417
UR  - https://www.hausarbeiten.de/document/179564
N2  - This term paper is about Social Networks, Social Network Analysis, as well as its use in marketing and its history.  Chapter 2 “The Internal Power of Social Networks” is about the question of what a Social Network is and about the History of Social Network Analysis. It also examines social networks in companies, the question of how executives can create energy in companies and the most common problems that typically come along with social networks in companies. Chapter 3 “The External Use of Social Networks” explains how companies can gain and maintain social capital and make use of the modern forms of social media. It also gives some general advise on the most popular social networking platforms. 
KW  - social, networks, network, analysis, companies
LA  - English
ER  -