TY  - BOOK
AU  - Erik Somssich
PY  - 2017
CY  - München, Germany
PB  - GRIN Verlag
SN  - 9783668428799
TI  - Definition and Market Analysis of the Tesla Motors Model S
UR  - https://www.hausarbeiten.de/document/356695
N2  - The purpose of this document is to analyse the strategic marketing positioning of Tesla Motors with the focus on its premium electric car, “Model S”.  From the text: - The Company Tesla Motors; - Business Analysis; - Market Analysis; - Market Positioning and Strategy 
KW  - Marketing, Marktanalyse, Wettbewerbsanalyse, Tesla, Model S, Elektroautos, Automobilindustrie, Automotive
LA  - English
ER  -