TY  - BOOK
PY  - 2017
CY  - München, Germany
PB  - GRIN Verlag
SN  - 9783668458369
TI  - Nokia Strategic Analysis. Evaluation of the decision to return to the mobile telephone market
UR  - https://www.hausarbeiten.de/document/366907
N2  - This papers aim is to investigate, if it is a good decision for Nokia to go back to the mobile telephone market by utilising different stratec management tools (SWOT, Five Forces, PESTEL, etc.).  The report will start analyzing the evolution of the market of mobile phones and Nokia’s role in it. Then we will move on to the company’s strategy in former times and its success factors. Next point will be the external analysis (SBU, breakthrough resources and capabilities, competitors and the industry). Afterwards we will analyze the current strategic plan of Nokia and a predictable forecast for Nokia’s evolution according to future events such as the launch of the new iPhone. Finally this report will contain an evaluation on Nokia’s decision: to what extent we believe, as a consulting professional group, it is positive or negative for Nokia to return to the market. 
KW  - Nokia, Strategic Management, Strategic Analysis
LA  - English
ER  -