TY  - BOOK
AU  - Felix Zappe
PY  - 2017
CY  - München, Germany
PB  - GRIN Verlag
SN  - 9783668537453
TI  - Establishing an Innovation Culture at General Mills Canada
T2  - Based on the Ivey School’s Case “General Mills Canada: Building a Culture of Innovation (B)”
UR  - https://www.hausarbeiten.de/document/373656
N2  - This work summarizes the case from Ivey School “General Mills Canada: Building a Culture of Innovation (B)”, analyses what went wrong regarding the described efforts and systematically comes up with new ideas to establish an innovation culture using introducing an already established framework.
KW  - Innovation, culture, change, change management, influence, case summary, organizational support, ideas for organizational change
LA  - English
ER  -