TY  - BOOK
AU  - Vinodh Pillai
PY  - 2017
CY  - München, Germany
PB  - GRIN Verlag
SN  - 9783668596979
TI  - SWOT Analysis of "Nasi Lemak Burger" in Malaysia
UR  - https://www.hausarbeiten.de/document/383853
N2  - Scholars utilise the SWOT analysis or matrix to evaluate projects, ventures, and organisations. However, a search by this author has found scarce material related to academic SWOT analyses in Malaysia. Therefore, this paper took to task comparing and contrasting two successful, local products in Malaysia: myBurgerLab's "Nasi Lemak Ayam Rendang Burger", and Burger King Malaysia's "Nasi Lemak Burger".
KW  - SWOT Analysis, Nasi Lemak, Nasi Lemak Burger, Burger King, myBurgerLab, Vinodh Pillai, Communications
LA  - English
ER  -