TY - BOOK PY - 2006 CY - München, Germany PB - GRIN Verlag SN - 9783638479714 TI - Nokia Case Study: How can Nokia maintain its market position in the mature European market? DO - 10.3239/9783638479714 UR - https://www.hausarbeiten.de/document/52193 N2 - This report gives an overview on what is happening on the mobile phone market today and analyses Nokia’s market position in the mature European market. This report includes a brief introduction to Nokia followed by an environmental analysis, SWOT analysis and trend analysis of the company. Half way through the report you can find information about consumer behaviour, brand profile and segmentation. At the end, this report introduces the main competitors and analyzes the competitive market. Finally we try to make a conclusion of the topics discussed and attempt to give some possible answers to the question at hand. KW - Nokia, Case, Study, Nokia, European, Case study LA - English ER -