TY  - BOOK
AU  - Nihat Canak
PY  - 2006
CY  - München, Germany
PB  - GRIN Verlag
SN  - 9783638575034
TI  - Starbucks Business Case Study
DO  - 10.3239/9783638575034
UR  - https://www.hausarbeiten.de/document/64773
N2  - Starbucks purchases and roasts high-quality whole bean coffees and sells them, along with fresh, rich-brewed coffees, Italian-style espresso beverages, cold blended beverages, a variety of complementary food items, coffee-related accessories and equipment, a selection of premium teas and a line of compact discs, primarily through company-operated retail stores. Starbucks also sells coffee and tea products and licenses its trademark through other channels and the company produces and sells bottled Frappuccino coffee drinks and Starbucks DoubleShot espresso drink and a line of ice creams. Concluding, Starbucks is able to sell in some respects emotions and experiences. This is basically what every marketing try to realize and to measure. By providing a unique atmosphere, the customers enjoy the time they spend in the stores. The interior design and the smell of coffee are the most important aspects that support the company’s storeconcept.
KW  - Starbucks, Business, Case, Study, Marketing, Management, Mature, Consumers
LA  - English
ER  -