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Informationsverarbeitung
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Der Einfluss emotionaler Werbung auf den Kaufentscheidungsprozess
Eine empirische Untersuchung der Kaufbereitschaft auf Grundlage der Analyse affektiv-kognitiver Informationsverarbeitung
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Linda Ellersiek (Author)
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Bachelor Thesis , 2009 , Grade: 1,3
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US$ 36.99