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Untersuchung der Wahrnehmung und Erinnerung von In-Game Advertising in Abhängigkeit von der Positionierung und Spielspannung
Eine Untersuchung des impliziten Spielerverhaltens mittels Eye Tracking und Messung des Hautleitwerts
Autor:in:
Matthias Meyfarth (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,7
Price:
US$ 36.99
In-Game Advertising im Intermediavergleich
Stellenwert und Auswirkung auf den Mediamix der heutigen Zeit
Autor:in:
Marc Andre Paul (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,0
Price:
US$ 36.99
Digitale Spiele als Werbeträger
Potentiale und Herausforderungen
Autor:in:
Jan Horak (Author)
Category:
Seminar Paper , 2011 , Grade: 1,7
Price:
US$ 16.99
PR-Handbuch für Games: Einführung in die PR-Kampagnenerstellung für ein Computer- oder Videospiel
Autor:in:
Kerstin Strangfeld (Author)
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 39.99
In-Game-Advertising. Die Betrachtung der Vor- und Nachteile für Unternehmen in der Marketingkommunikation
Autor:in:
Johannes Wagner (Author)
Category:
Seminar Paper , 2018 , Grade: 1,0
Price:
US$ 14.99
Die negativen Auswirkungen frustrierender Spielerfahrungen auf den Werbe- und Sympathieeffekt von Brand-Placement in Videospielen
Autor:in:
Christian Meradji (Author)
Category:
Term Paper , 2015 , Grade: 1,3
Price:
US$ 15.99
Werbung auf den zweiten Blick. Programmintegrierte Werbeformen in Kinder- und Jugendmedien
Product Placement in Computer- und Videospielen und die Ansprache der Zielgruppe "Kinder"
Autor:in:
Jacqueline Siemon (Author)
Category:
Academic Paper , 2013 , Grade: 1,3
Price:
US$ 16.99