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Die Service-Dominant Logic als neues Marketingparadigma
Die Service-Dominant Logic, deren Anwendung im Marketing und Zukunftsfähigkeit des Ansatzes
Autor:in:
Leah Pielok (Author)
Category:
Term Paper (Advanced seminar) , 2022 , Grade: 1,0
Price:
US$ 18.99
Swisscom IT Services
Fuelling growth by providing IT Services to external clients
Autor:in:
Christoph von Gamm (Author)
Category:
Research Paper (postgraduate) , 2004 , Grade: Pass Merit
Price:
US$ 31.99
Vergleich des Value in Use von Smart- und E-Services
Autor:in:
Jakob Sonnenbichler (Author)
Category:
Seminar Paper , 2019 , Grade: 1,3
Price:
US$ 18.99
Mobile Services als Instrument der Kundenbindung
Autor:in:
Taner Pekdemir (Author)
,
Constantin Fischer (Author)
Category:
Seminar Paper , 2012 , Grade: 1,7
Price:
US$ 16.99
Die Service Dominant Logic als neues Marketingparadigma am Fallbeispiel Miele
Autor:in:
Cindy Frenzel (Author)
Category:
Term Paper , 2023 , Grade: 1,0
Price:
US$ 17.99
Die Bedeutung von Kundenaktivitäten für den Service Value
Eine explorative Untersuchung
Autor:in:
Nils Zakierski (Author)
Category:
Seminar Paper , 2016 , Grade: 1,7
Price:
US$ 18.99
Ziele und Instrumente des After Sales Service
Autor:in:
Stephan Arndt (Author)
Category:
Seminar Paper , 2007 , Grade: 1,3
Price:
US$ 18.99
Value-Added-Services-Angebote eines Radiopharmakaanbieters auf dem deutschen Markt
Möglichkeiten der inhaltlichen Gestaltung
Autor:in:
Stefan Schrader (Author)
Category:
Diploma Thesis , 2003 , Grade: 2,3
Price:
US$ 32.99
Analyse von Anwendungsfeldern und Abrechnungsmodellen für Web Services in den Branchen Fertigung, Handel und Logistik
Autor:in:
Danny Giessner (Author)
Category:
Diploma Thesis , 2002 , Grade: 1,3
Price:
US$ 36.99
Die Service Dominant Logic als neues Marketingparadigma
Autor:in: Anonymous
Category:
Term Paper , 2020 , Grade: 1,0
Price:
US$ 18.99
Resistenz gegenüber Self-Service Technologien
Warum Nützlichkeit und einfache Bedienung zur Adoption nicht ausreichen
Autor:in:
Julia Jakof (Author)
,
Andreas Wolf (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,0
Price:
US$ 42.99
Industrielle Services. Strategien der Internationalisierung.
Autor:in:
Christian Zießler (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 56.99
Service Engineering - Eine kritische Bestandsaufnahme
Autor:in:
Nikolas Bransch (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 36.99
Marketingstrategien und Erfolgspotentiale von Zubehörprodukten (Value Added Services) im After Sales Management
Autor:in: Anonymous
Category:
Seminar Paper , 2017 , Grade: 1,3
Price:
US$ 17.99
Service Design - Grundlagen und das Beispiel Bankwesen
Autor:in:
Niels Michael Berg (Author)
Category:
Seminar Paper , 2005 , Grade: 2,0
Price:
US$ 19.99
Das wirtschaftliche Potential von Mobile Location Based Services
Autor:in:
Johannes Bari (Author)
Category:
Seminar Paper , 2003 , Grade: 1,3
Price:
US$ 17.99
Scripte und Rollenverhalten als Determinanten erfolgreicher Service Encounter
Autor:in:
Marco Feindler (Author)
Category:
Seminar Paper , 2013 , Grade: 2,3
Price:
US$ 17.99
Brand Management Concept for a Delivery Service
Autor:in:
Matthias Schimmel (Author)
Category:
Term Paper (Advanced seminar) , 2011 , Grade: 1,0
Price:
US$ 18.99
Service Design in Dienstleistungsunternehmen. Vereinigung von Management, Marketing, Research und Design
Autor:in:
Bachelor of Science Jerry Felten (Author)
Category:
Essay , 2011 , Grade: 1,0
Price:
US$ 17.99
Value Added Services im deutschen Mobilfunkmarkt
Autor:in:
My-Hien Nguyen (Author)
Category:
Term Paper , 2005 , Grade: 1,7
Price:
US$ 18.99
Merkmale und Konzepte des Dienstleistungsmarketings. Einflüsse auf die Dienstleistungserstellung, Kommunikationspolitik und die Idee der Service Dominant Logic
Autor:in:
Stephanie Krüger (Author)
Category:
Submitted Assignment , 2018 , Grade: 1,0
Price:
US$ 7.99
Operationalisierung der Service-Dominant Logic-Entwicklung einer Skala zur Messung der Serviceetablierung in Unternehmen
Autor:in:
Philip Tilhein (Author)
Category:
Master's Thesis , 2012
Price:
US$ 36.99
Steigerung der Kundenzufriedenheit durch Kundendienst und Service
Eine Analyse am Beispiel der Ersatzteilversorgung für langlebige Gebrauchsgüter
Autor:in:
Simon Wawrzynek (Author)
Category:
Diploma Thesis , 2007 , Grade: 2,3
Price:
US$ 32.99
Bewertender Vergleich von klassischer Werbung und Dialogmarketing am Beispiel einer Service- und Qualitätsoffensive der Sparkassen in Deutschland
Autor:in:
Ying Huei Cherng (Author)
Category:
Intermediate Diploma Thesis , 2005 , Grade: 1,7
Price:
US$ 32.99
Die Service-Dominant Logic als neues Marketingparadigma
Autor:in: Anonymous
Category:
Term Paper , 2023 , Grade: 1,3
Price:
US$ 17.99
Werbepolitische Entscheidungen anhand des Prozessmodells der Werbeplanung am Beispiel der LAFOS Land und Forst Service GmbH
Autor:in:
Annett Schöneich (Author)
Category:
Term Paper , 2007 , Grade: 2,0
Price:
US$ 18.99
Die Auswirkungen von Application Service Providing auf die Distribution betriebswirtschaftlicher Standard-Anwendungssoftware
Autor:in:
Paul Reinbacher (Author)
Category:
Diploma Thesis , 2001 , Grade: 3
Price:
US$ 36.99
Service-Dominant Logic. Implikationen für das Marketing von weißer Ware
SDL und Vermarktung eines Kaffeevollautomaten der Firma Jura
Autor:in:
Christine Knese (Author)
Category:
Term Paper , 2015 , Grade: 1,7
Price:
US$ 17.99
Marketing von Service Merchandisern
Untersucht am Beispiel des Großhändlers Lekkerland
Autor:in:
Lennart Seiffert (Author)
Category:
Term Paper (Advanced seminar) , 2013 , Grade: 1,3
Price:
US$ 18.99
Einsatzfelder von Location Based Services im B2C Marketing
Autor:in:
Reinhard Ekker (Author)
Category:
Bachelor Thesis , 2013 , Grade: 3,0
Price:
US$ 39.99
Das Marketing als ein entscheidender Faktor bei der Entwicklung einer Kunden-Service-Einheit in einem Versicherungsunternehmen
Autor:in:
Dipl. Kaufmann (FH) Michael Kunze (Author)
Category:
Seminar Paper , 2007 , Grade: 1,3
Price:
US$ 17.99
Entwicklung eines Empfehlungsrasters für Personalisierungsverfahren und Anwendung auf ein mobiles Video‐Service
Autor:in:
Walter Kalunder (Author)
,
evolaris next level Privatstiftung (Hrsg.) (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,0
Price:
US$ 36.99
Service Marketing. Ergänzende Serviceleistungen als Kundenbindungsinstrument
Autor:in:
Melanie Berneburg (Author)
Category:
Term Paper , 2005 , Grade: 1,0
Price:
US$ 18.99
Der Autoboardcomputer als zentrales Tool für Location-Based-Services. Zur Akzeptanz von BMW Connected-Drive in Österreich
Autor:in:
Mag (FH). Anton Eitzinger (Author)
Category:
Diploma Thesis , 2004 , Grade: Sehr gut
Price:
US$ 44.99
CRM - Kundenwünsche ermitteln in allen Phasen (Marketing, Vertrieb, Service); Opportunity und Lead Management
Autor:in:
Carsten Störk (Author)
Category:
Term Paper , 2004 , Grade: 2,3
Price:
US$ 6.99
New Service Development: A Case Study for the Swedish Supermarket Chain ICA
Autor:in:
Doreen Kupke (Author)
Category:
Term Paper , 2012 , Grade: 2,3
Price:
US$ 17.99
Services Management: Conceptualizing and Measuring Customer Perceived Service Quality
Autor:in:
Tim Ebner (Author)
Category:
Seminar Paper , 2011 , Grade: 2,3
Price:
US$ 18.99
Comparative Study of Service Quality Metrics: An Empirical Study in the Service Sector
Autor:in:
Dr. Lewlyn L. R. Rodrigues (Author)
Category:
Master's Thesis , 2009
Price:
US$ 42.99
Building Customer Loyalty through Value Added Services
A Case of Telecom Sector
Autor:in:
Mandeep Singh (Author)
Category:
Doctoral Thesis / Dissertation , 2011
Price:
US$ 44.99
The Adoption of Self-Service Technologies
The Role of Consumer Readiness, Trust, and Experiences
Autor:in:
Claudia Jasmand (Author)
Category:
Master's Thesis , 2006 , Grade: 9
Price:
US$ 36.99
Standardisation vs. Adaptation - International Marketing in Service Firms
Autor:in:
Christian Wolf (Author)
,
Sofie Hildingsson (Author)
,
Patrick van der Honing (Author)
Category:
Term Paper , 2002 , Grade: 8 von 10 P
Price:
US$ 17.99
The role of Costumer Service in a Marketing Campaign
Autor:in:
Ugwuja Chinonso Oliver (Author)
Category:
Academic Paper , 2018 , Grade: 2.1
Price:
US$ 17.99
The Service Concept of McDonald's
Autor:in:
Joe Wessh (Author)
Category:
Academic Paper , 2019 , Grade: 4.5
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US$ 16.99
The Impact of Mobile Services on the Interaction between Airlines and Passengers
Autor:in:
Markus Biedermann (Author)
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Category:
Term Paper , 2013
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US$ 18.99
Using Ambidexterity to Achieve Service Excellence
A Practical Example of Vodafone in the German Telecommunication Market
Autor:in:
Alexander Ditzel (Author)
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Bachelor Thesis , 2011 , Grade: 1,3
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US$ 20.99
A Research Report based on an analysis of Service Quality of Sports Centre
Autor:in:
PhD Candidate, MBA, BBA Md. Rajibul Hasan (Author)
Category:
Seminar Paper , 2011 , Grade: Distinction
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US$ 8.99
Service Marketing Innovations - some general concepts
Autor:in:
B.Sc. Yasemin Sari (Author)
Category:
Term Paper , 2010 , Grade: 1,0
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US$ 17.99
Particularities in the Marketing Mix for Service Operations
Autor:in:
Dipl.-Kfm. (FH), MBA Martin Wenderoth (Author)
Category:
Essay , 2007 , Grade: 5 (excellent)
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US$ 16.99
Telephone Interviews on Winter Services for Private Households in Germany
Autor:in:
Christian Kuhne (Author)
Category:
Term Paper , 2010 , Grade: 2,3
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US$ 15.99
Service Marketing - an introduction
Autor:in:
Daniel Hischer (Author)
Category:
Term Paper , 2008 , Grade: Distinction
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US$ 16.99
Marketing Services
Marketing von Dienstleistungen
Autor:in:
Andreas Schmale (Author)
Category:
Term Paper , 2007 , Grade: 1,0
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US$ 17.99
Marketing of Services. Literature Review in relevancies of: Bestwash GmbH
Autor:in:
Valentin Pikler (Author)
Category:
Literature Review , 2006 , Grade: 80 %
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US$ 0.99
The Service Dominant Logic of Marketing
Literature Review and Similarities with Business-to-Business Marketing
Autor:in:
Christina Anhäuser (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
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US$ 43.99
Superior Service Quality can be a Success Factor
Autor:in:
Kathrin Mössler (Author)
Category:
Essay , 2002 , Grade: A-
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US$ 6.99
The Social Selling in the B2B Service Industry. Opportunities and Risks
Autor:in:
Jasmin Armbruster (Author)
Category:
Term Paper (Advanced seminar) , 2021 , Grade: 1,3
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US$ 17.99
The experiential approach of consumption of products and services
A marketing perspective
Autor:in:
Christoph Schmidt (Author)
Category:
Essay , 2016 , Grade: 9,8
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US$ 0.99
Consumer Behaviour. Online video services and perceived risk
Autor:in:
Diplom-Kauffrau / MSc Christina Liessem (Author)
Category:
Essay , 2011 , Grade: 70%
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US$ 16.99
Creating customer value in a service-dominant environment
Competitive advantage through dynamic capabilities and absorptive capacity
Autor:in:
Thilo Kiefer (Author)
Category:
Master's Thesis , 2010
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US$ 31.99
Service Management at EasyJet. An evaluation of process, humans aspects and managing resource capacity
Autor:in:
Christine Nyandat (Author)
Category:
Essay , 2019
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US$ 16.99
Integration of location based services into the social CRM strategy
How can Foursquare be used as a CRM tool throughout the customer relationship life-cycle?
Autor:in:
Annelie Roggenkamp (Author)
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Master's Thesis , 2012 , Grade: 1,0
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US$ 41.99
Non-Ownership Services for the Base of the Pyramid
An Analysis of the Applicability of Innovative Business Concepts
Autor:in:
Achim Schade (Author)
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Bachelor Thesis , 2012 , Grade: 1,4
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US$ 36.99
China’s Water Service Market
Opportunities and Pitfalls for German Companies
Autor:in:
Jan Hutterer (Author)
Category:
Master's Thesis , 2007 , Grade: 1,0 A
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US$ 36.99
Self Service Kiosk, part of the CRM - Innovation into the ArabellaSheraton Hotel Group
Autor:in:
Executive MBA Manuela Mühlbauer (Author)
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Term Paper , 2004 , Grade: 1,5
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US$ 0.99
How can professional services be marketed effectively?
Autor:in:
Anne Roemer (Author)
Category:
Seminar Paper , 2005 , Grade: 2,0
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US$ 18.99
Der Perceived Value von Services im Retail Banking
Eine kausalanalytische Studie zur Identifikation von Einflussfaktoren
Autor:in:
Andrea Katharina Körner (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,7
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US$ 41.99
Entwicklung eines Marketingplans für die CC-Services GmbH. Ansätze einer neuen Marketing-Konzeption
Autor:in:
Mandy Boenke (Author)
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Diploma Thesis , 2002 , Grade: 1,0
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US$ 36.99
Deskriptive Analyse und Bewertung der Preispolitik von Software-as-a-Service-Anbietern im B2B-Markt
Autor:in:
MBA Johannes Ellenberg (Author)
Category:
Master's Thesis , 2013 , Grade: 2,2
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US$ 33.99
Der Einsatz von Suchmaschinenmarketing als Instrument zur Neukundengewinnung bei internetbasierten Serviceleistungen am Beispiel FRESH Professional Services V.O.F.
Autor:in:
Tilman Schulz (Author)
Category:
Master's Thesis , 2010 , Grade: 2,1
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US$ 36.99
Die Auskunfts- und Beratungsstellen der Deutschen Rentenversicherung. Möglichkeiten der Umsetzung des 360-Grad-Marketings zur Verbesserung von Service und Qualität
Autor:in:
Simon Winzer (Author)
Category:
Term Paper , 2021 , Grade: 1,3
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US$ 18.99
Vom Sachleister zum Dienstleister, die Rolle des Services in neuen Geschäftsmodellen
Autor:in:
Alexander Mersch (Author)
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Bachelor Thesis , 2010 , Grade: 2,3
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US$ 18.99
Marktfeldstrategie für das Dienstleistungsunternehmen LAFOS Land und Forst Service GmbH
Autor:in:
Diplom-Kauffrau Annett Schöneich (Author)
Category:
Diploma Thesis , 2008 , Grade: 2,8
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US$ 36.99
Switching Behaviour in the Offline and Online Service Industry
Autor:in:
Felix Hettlage (Author)
Category:
Term Paper , 2002 , Grade: 2,3 (B)
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US$ 17.99
Marketing for services - theoretical aspects and practical examples from European low fare airlines
Autor:in:
Andreas Klein (Author)
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Term Paper (Advanced seminar) , 2006 , Grade: 2
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US$ 36.99
Ethics and Trust. A Literature Review on Cloud Computing Services
Autor:in:
Anna Lena Bischoff (Author)
Category:
Term Paper (Advanced seminar) , 2017 , Grade: 1,7
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US$ 18.99
Mobile services in retail and their influence on customer satisfaction
Autor:in:
Joern Toellner (Author)
Category:
Master's Thesis , 2014 , Grade: 2,3
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US$ 36.99
Service Quality in the E-Retailing Industry
A Case Study on Amazon.com
Autor:in:
Maximilian Wagner (Author)
Category:
Case Study , 2016 , Grade: 1,0
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US$ 18.99
Establishing as expert and broker of Australian educational services in Germany
An example of marketing approaches in practice
Autor:in:
M.A. Hardy Landmann (Author)
Category:
Master's Thesis , 2011 , Grade: 1,3
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US$ 48.99
Einsatzmöglichkeiten von ausgewählten DATA MINING VERFAHREN im Bereich Financial Services
Autor:in:
Hans-Peter Neeb (Author)
Category:
Diploma Thesis , 1999 , Grade: 1,0
Price:
US$ 43.99
Customer satisfaction towards e-banking services offered by NEPAL SBI Bank LTD
A Case Study of Nepalese Commercial Bank
Autor:in:
Sanjeev Pradhan (Author)
Category:
Case Study , 2019 , Grade: A
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US$ 17.99
Evaluation of the extent of usefulness of marketing mix as a basis to developing marketing strategies for service industry
Autor:in:
International Business Management David Onditi (Author)
Category:
Essay , 2017 , Grade: A+
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US$ 6.99
Are the services delivered employable? A scenario of technical education in rural India
Autor:in:
Prashant Mahajan et al. (Author)
Category:
Scientific Essay , 2017 , Grade: A
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US$ 0.99
How can Lidl create a customer experience by implementation of new services and creation of a new shopping atmosphere in the age of digitalisation?
Autor:in:
Nicole Urban (Author)
Category:
Term Paper , 2019 , Grade: 1,4
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US$ 16.99
Business as Networks and the Relationship context, Supply Chain Management, Services for Business Markets and Open Innovation
Autor:in:
Thomas Rosenberger (Author)
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Term Paper , 2012 , Grade: 1,0
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US$ 16.99
The impact of the UK coalition government’s austerity measures on public service providers and their users
Autor:in:
Marvin Namanda (Author)
Category:
Essay , 2015 , Grade: A
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US$ 6.99
Brands – and in particular service brands – from a legal perspective
Autor:in:
Christian Kollorz (Author)
Category:
Essay , 2010
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US$ 6.99
Paddy Power retail betting service report
Autor:in:
Laurynas Binderis (Author)
Category:
Research Paper (postgraduate) , 2009 , Grade: 66 out of 100
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US$ 17.99
Apple marketing audit and new service product plan
Autor:in:
Sherry King (Author)
Category:
Term Paper , 2011 , Grade: A
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US$ 17.99
Restrictions of Internet provided services in the People’s Republic of China
A threat for foreign companies’ Internet launch?
Autor:in:
Holger Bracker (Author)
Category:
Term Paper , 2010 , Grade: 1.3
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US$ 16.99
Dissertation Proposal: Development of a recommendation on the implementation of IT service management on the basis of ITIL in SMEs
Autor:in:
Markus Groß (Author)
Category:
Term Paper , 2010 , Grade: 1,0
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US$ 17.99
Kundenbindung durch Servicemanagement: Kritische Analyse anhand ausgewählter Dienstleistungsunternehmen
Autor:in:
Melike Uzun (Author)
Category:
Term Paper , 2014 , Grade: 1,0
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US$ 17.99
Preispolitische Entscheidungen für eine neue industrielle Serviceleistung
Dargestellt am Beispiel des Sartorius Servicezentrums
Autor:in:
Michael Hagemann (Author)
Category:
Examination Thesis , 2005 , Grade: 1,7
Price:
US$ 31.99
Mit neuen Serviceleistungen neue Geschäftsfelder erschließen, Teil 2
Ideen und Beispiele
Autor:in:
Hans-Jürgen Borchardt (Author)
Category:
Essay , 2010
Price:
US$ 3.99
Marketing für Serviceleistungen in der Investitionsgüterindustrie
Autor:in:
Michael Hagemann (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,7
Price:
US$ 31.99
Unzufriedenheit beim Kunden. Gründe für die Entstehung von Kundenunzufriedenheit bei Fast Moving Consumer Goods
Autor:in:
Johannes Weiß (Author)
Category:
Seminar Paper , 2018 , Grade: 2,3
Price:
US$ 16.99
Location-based Marketing. Der Status quo in Deutschland
Autor:in:
Lisa Hartenstein (Author)
Category:
Term Paper (Advanced seminar) , 2015 , Grade: 1,0
Price:
US$ 17.99
Auswahl von CRM-Systemen und Technologiepartnern - Kriterien, Prozesse und Erfolgsfaktoren
Autor:in:
Bachelor in Business Administration Daniel Beye (Author)
Category:
Seminar Paper , 2011 , Grade: 1,0
Price:
US$ 17.99
Erhebung und Auswertung einer Kundenbefragung zur Qualität industrieller Serviceleistungen
Autor:in:
Michael Hagemann (Author)
Category:
Term Paper , 2007 , Grade: 2,0
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US$ 17.99
Einfluss von Kundenbindung auf Mundwerbung
Autor:in:
Markus Stegmann (Author)
Category:
Seminar Paper , 2007 , Grade: 1,7
Price:
US$ 16.99
Runtriz - The Leader of mobile Hospitality
Hotel Evolution
Autor:in:
Doreen Kupke (Author)
Category:
Term Paper , 2012 , Grade: 2,0
Price:
US$ 14.99
Einführung eines CRM-Systems in ein Fertigungsunternehmen
Autor:in:
Master of Arts Michael Estel (Author)
Category:
Term Paper (Advanced seminar) , 2017 , Grade: 1,3
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US$ 16.99
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