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eCommerce for Financial Institutions in Germany and the USA
Masterarbeit 2001 -
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The Creative Kitchen
Hausarbeit 2000 -
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Relationship Marketing in International Marketing/Sales Channels
Towards the conceptualization of relationship-based competitive advantages and a Relationship Management Balanced ScorecardMasterarbeit 2007 -
Change Management according to a CRM implementation
Hausarbeit 2008 -
The Importance of Customer Relationship Management in Business Markets (B2B)
Wissenschaftlicher Aufsatz 2010 -
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Selection of CRM software for the event sector
Using the example of the German event management company XYZMasterarbeit 2009 -
The product Ford Fiesta: A Marketing Analysis - Part I & Part II
Seminararbeit 2011 -
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Rule Extraction from Support Vector Machine
Applications to Banking and FinanceDoktorarbeit / Dissertation 2010 -
Loyalty cards in the apparel industry in Germany and Spain
Is the implementation of a global marketing approach reasonable when operating both in a Southern and a Northern European country?Masterarbeit 2011 -
Specifičnosti ponašanja potrošača u procesu korištenja usluga
Diplomarbeit 2010 -
Social Media Marketing
A critical and evaluative account on the emergence and principles of social media marketing and its true potential to enhance the marketing initiatives of hotels and other organisationsWissenschaftlicher Aufsatz 2011 -
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Integration of location based services into the social CRM strategy
How can Foursquare be used as a CRM tool throughout the customer relationship life-cycle?Masterarbeit 2012 -
International Search Engine Marketing with YouTube Videos
Changes in competitive conditions with video adsStudienarbeit 2012 -
Implementation of a customer relationship management strategy to enhance customer satisfaction in the retail selling industry
A case study of Sainsbury's BectonStudienarbeit 2017 -
Gartner CRM model and building relationships with customers
Creation of value by adopting aspects of the everyday business activities. The Gartner CRM mode. Firmdale HotelsAkademische Arbeit 2018 -
The impact of multi-vendor loyalty programs on the consumers' online purchase process
An investigation based on PaybackHausarbeit (Hauptseminar) 2014