José Enrique Leyva

Texte (1)

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  Brand personification through music as brand knowledge

  Learning from the perspective of consumers of hip-hop music in Sweden on the associations of music in sneaker brands

  Katalognummer

  179780

  Fach:

  BWL - Offline-Marketing und Online-Marketing

  Kategorie:

  Masterarbeit, 2011

  Preis:

  US$ 36,99